Services Performed Helped to create a strategic
branding campaign for Chartered Health’s 2002 corporate
materials, including advertising, promotional and
print materials.
Two Rider Design was an integral
part of Chartered Health’s 2002 Marketing Campaign.
We partnered with a leading Latino advertising agency
in D.C., assisting them in the promotion of Chartered’s
health care services within the lower income D.C.
area.
We deployed outreach programs
and promotional strategies that included cross cultural
transit advertising and print materials.
Objective Our objective was to create more
awareness within the lower income D.C. residents,
thus increase membership.
Results We were able to successfully
brand Chartered Health as a company that provides
accessible, patient-oriented medical insurance. Our
efforts effectively increased awareness, thus enrollment,
within the diverse communities of Washington, D.C.
